PROJECT
3D FLOORPLAN FOR ANTICIPATE LONDON
CLIENT: INFORMA
CATEGORY: EXHIBITIONS & CONFERENCES
DATE: OCTOBER 2024
ABOUT THE PROJECT
For Anticipate London 2024, we were asked to design a detailed 3D floorplan that shows the full event layout. Created in Adobe Illustrator using isometric techniques, the design gives a clear, three-dimensional view of the exhibition space. It highlights key features, zones, and flow with clarity and visual impact.
The aim was to create a layout that looked great and worked well for organisers and attendees. The final design clearly marks exhibitor stands, feature areas, networking spaces, entrances, and key amenities. Its isometric 3D style adds depth and makes the layout ideal for use across marketing materials, guides, and digital platforms.
This 3D floorplan helps improve both pre-event engagement and on-site navigation. It offers a clear view of the space to support planning, wayfinding, and promotion. The result is a bold, informative visual that reflects the scale and professionalism of Anticipate London 2024.
ABOUT THE CLIENT
Informa Markets is a division of Informa, focused on helping businesses connect, trade, and grow. They deliver B2B events and digital services that bring buyers and sellers together across specialist markets.
Their platforms combine large-scale B2B events, targeted digital marketing, expert content, and first-party data. This helps businesses showcase products, reach decision-makers, and build stronger customer relationships.
Informa Markets runs some of the world’s most established trade shows and exhibitions. These events provide valuable opportunities for networking, generating leads, and signing deals.
Alongside in-person events, they offer a range of digital solutions — including lead generation, audience development, and demand marketing. These are powered by rich, first-party B2B data that helps target the right audience more effectively.
Whether online or face-to-face, Informa Markets gives businesses the tools to promote their brand, grow their audience, and do better business in specialist sectors around the world.
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